CODANK Charlotte Web Design is here to provide companies with some of the essential web design tips that every web site should follow. Be sure to refer back to our first set of tips here.

CODANK Tips for Web Design

Browser Compatibility – All sites should be browser compatible. Your site’s look should be the same in Google Chrome as well as in Mozilla Firefox. It is wise not to stop designing a web site after you have found out that it looks marvelous on Internet Explorer. Consult with your designer to make sure that all HTML is correct for each browser.

Navigation – Create navigation on your web site that makes it easy for visitors to go through it. It is best to place all important links at accessible spots of the page – preferably right on top. Try to link as many pages of your web site as possible.

Comprehensible Font – Try to steer away from bright colors and font that may not be available on most computers – such as Comic Sans. The best professional fonts to stick with are Arial and Verdana.

Links – Make it a mandatory duty to check for broken links within your web site before loading it to your web server. In applications such as Dreamweaver you are able to check for broken links on any file.

If you design your web site by using the tips and suggestions from above, CODANK Charlotte Web Design guarantees that each one of your visitors will have a wonderful first impression of your web site.

Spam Solutions

Dave’s Quest for the ultimate anti spam package

Searching for the perfect Anti Spam appliance can be like the quest for the Holy Grail. You’re never quite sure whether what you’re looking for really exists.

There are a variety of solutions on offer, ranging from disposable email addresses to getting your own anti spam exchange server. I’ve tried most of them. I don’t think I’ve discovered the anti spam software Grail yet, but I’ve made some important discoveries.

Do you need a Spam Solution?

It’s curious. We accept unsolicited advertising in most areas of life. We didn’t ask for advertising on TV or radio, yet we don’t refer to it as spam. We certainly don’t ask for billboards, as if we need something to stare at on our way to work, and yet we don’t normally complain either, and when we do, it tends to be about content, not about the fact that we didn’t ‘opt in’ to billboard advertising as a medium. Yet when unsolicited advertising comes to us in the form of email, we tend to get very upset and not a little self-righteous. What’s the difference?

I assume the difference is that it’s harder to deal with.

With the TV or radio, we simply change channels. With newspapers and billboards, there’s always something else to look at. Yet when unsolicited emails fill our inbox, we can’t just ignore them and hope they’ll go away. At the very least, we have to delete them. And given that spammers routinely try to make their rubbish look like something we were expecting, we have to spend time sorting the wheat from the chaff. When there are only a handful of tares in the wheat, this is manageable. But the longer you stay online, the larger that handful becomes.

Three types of Anti Spam Solutions

1. Prevention is better than cure

Perhaps the most obvious solution is to avoid getting on the spammers’ mailing list in the first place. Some people suggest that if you follow a few basic rules and never give out your email address to companies that you don’t know, you will never end up on spam lists.

Unfortunately this only works up to a point. I’ve found over the years that I get plenty of spam to addresses that I never give out. How do the spammers get me? They generate random addresses until they find me!

The spammers pick major players – AOL, Hotmail, etc. – and send out a million emails to dave000@aol.com, dave002@aol.com, dave003@aol.com, etc. From a million, perhaps only a thousand emails don’t bounce back, but that means they’ve found 1000 real people, and they’ll now keep those addresses, mail to them again, and sell the addresses to other spammers!

Bottom line: you can’t avoid the spammers forever.

Of course, you can keep changing email addresses and so keep one step ahead of the spammers. Disposable email addresses are not hard to find nowadays. The problem here though is that you end up wasting more time than you save. Keeping all your contacts up to date with your ever-changing email address is likely to consume far more time than a daily clean-out of your inbox?

2. Anti Spam Inbox Filters

The second type of spam appliances are those that sort through the email that is in your inbox and throw it out before you get to it.

These programs generally require both an initial anti spam software purchase and an ongoing subscription, as file definitions continually need to be updated.

This type of solution is superior to thinking that you can avoid being spammed. It is not ideal though. Three reasons:

It can be quite expensive.

The spam is still downloaded to your inbox. This can take up a lot of time if you’re receiving between two and three hundred spams per day (as I do).

It is never 100% accurate. The technology of offensive weaponry always stays ahead of defensive weaponry. Hence spammers will most likely always be a step ahead of those who are trying to keep them out. Some spam will get through, and even more importantly, some emails you wanted to receive will be mistakenly weeded out as spam!

Now admittedly, with this last problem, most inbox-based anti spam solutions do allow you to review the emails that they’ve flagged as spam before you delete them, but this takes you back to the task of sorting through all your emails, and the whole idea of your anti spam appliance is that it’s supposed to free you up from doing this!

3. Server-based Anti Spam Solutions

In my opinion, server-based Anti Spam solutions are the way to go.

Most commonly, this solution just invokes filters, similar to those used in the inbox-based anti spam solutions. But the difference is that you don’t have to waste time waiting for the rubbish to download nor do you spend time installing updated filter definitions every week.

Another type of server-based anti spam filter is that used by Spam Arrest, who are my Anti Spam Appliance of choice.

What makes Spam Arrest different is that they don’t actually filter anybody out. They just bounce back an email to the sender, asking them if they will identify themselves as a real human being.

The system works on the assumption that most spammers are not personally sending and receiving their emails, but have mindless machines that do it for them. So when some machine sends you an email automatically, it will reside in the ‘unverified’ box on your server until you decide to either verify it or let the system delete it after a few months.

Spam Arrest is not the only company that takes this approach. There may be better systems out there by now? Look around for yourself. Check out the various options. I can’t tell you with certainty which software anti spam solution is the best one for you, but I’d encourage you to be clear about one thing. The problem with spam is that it wastes time. Beware of spam solutions that waste as much time as they save!

Being the gateway to the Internet is not the only purpose that search engines serve. Search engines are also the first tool that potential customers use to find the products, services, and information they need on the internet.

For this reason, link popularity is very imperative. Heres why: If customers do not find your website, your chances of maximizing your online sales are slim to none.

Id bet you are wondering what is the importance of the popularity of a link! Heres your one word answer -plenty-! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, I am sure you are next question would probably be Well, how do I make my link popular?

Good question. Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a really simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ the same formula to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity. Without achieving this very important step, it is almost certain your site wont ever rank highly on any search engine. However, before you get discouraged, consider the fact that there are tried and true ways of achieving link popularity using only the most competitive keywords.

There are a few things to keep in mind. Link popularity is not achieved by just linking up with a large number of other websites. In fact, it may backfire and have quite the opposite effect.

Most typically this is true when pertaining to websites that contain line after line of indiscriminate links, or “link farms”. It has been the tendency of search engines to aggressively discriminate against your website if you are associated with a link farm, so stay away from them!

The next thing to consider is the quality of the site you are linking to. Do not ever link to a page that you would have reservations about your visitors seeing. That would make your site look cheap and indiscriminate, which I do not think would be the look to go for. Linking to sites of poor quality not only fail to increase your link popularity, it may just destroy it altogether.

So let’s get right to it. Lets discuss what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around 0 a year, it will be money well spent, and you most assuredly wont regret it.

The listing is free if your site is noncommercial, but it takes time and follow-up to actually get it listed. Open Directory is another popular director. It gives you a free listing whether you are business-related or non-commercial. However, be prepared to make a lot of follow-up inquiries before you see your site listed.

Getting listed on the lightest level of appropriate category takes some common sense. Heres what I mean: Lets say your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State. Do NOT submit your listing to “Retailers from Nowhere, Tiny State.” HUGE MISTAKE!

You have to look a little deeper and think a little bigger. You would submit your listing to the “Fine Alpaca Wool” category. This is doubly effective because not only will you associate yourself with culture and quality, but you will also be listed in a national category.

The next step after having attained directory listings, is to locate other quality sites that will increase your link popularity and link with them. Finding quality sites that are in some way related to yours increases your link popularity in addition to expanding your customer base. Of course you want to avoid your competitors and look for sites that are useful to your site’s visitors.

Let’s look at the Alpaca Wool site example again. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater.

As a result of your linking to a related site thats relevant to your web site’s traffic, you are increasing both companies site’s business prospects – and both companies sites’ link popularity. Teamwork makes the dream work.

Before we all break out and sing We Are The World, lets keep in mind that not all sites want to link to other sites. Proper research is necessary when you are looking for possible linking partners, and theres no better place than Google to start your search. Make sure you enter keywords that you think quality customers will also enter to find your site.

Also remember your criteria are: quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the level of quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine how well or if your own site would fit in with the crowd.

Not unlike dating, when you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is a very important first step; it not only shows good faith, but it also ups your chances significantly of their reciprocity.

After adding their link, contact the webmaster of their site. This is almost always done by email, so you want to make sure it is immediately clear that your message is not junk mail (EVERYBODY hates junk mail). With this in mind, there is a requirement that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Again, not unlike dating, be sure to be flattering and let them know how much you appreciate their website. Emphasize that you have actually visited their site, and that time and consideration went into your picking their site. Give them the address of your links page, and ask them to check out the link for themselves.

Be sure to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two or you will come off like a professor! Finally, tell them reciprocally adding your link on their own website would be as appreciated as it would be mutually beneficial.

Repeat this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After emailing all relevant sites, remember to check these website frequently to see if they have added a link to your page. Give it about four weeks, and if no link appears, try another charming email.

Then give it another four weeks, and if your site is still missing from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link any further than this is if you believe a site is absolutely crucial to your link popularity and your business needs. Remember to keep all your communications professional, complimentary, and cordial.

Set up a consistent schedule to check your ranking in the search engines to see if your link popularity has improved. This is not an over-night process. Just like anything else worth having, it will take some time and a good deal of work. There is no escaping the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance, and so should you.

I thought this might go without saying, but to be on the safe side – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Just as you would not link up with a bad looking or poor quality site. Considering that in most cases nothing worth having comes easy, be prepared to keep plugging away at this process until you reach your goals.

I’d be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It’s just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction?

2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was a finalist in our first naming contest – and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.

3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. As of today, the domain WhatABoyToys.com for an online toy store is unregistered, as is a domain for its sister store WhatAGirlToys.com.

4. Go symbolic. Suppose you’re an expert on the horror genre and want to start a paid online community for horror fans. Fearrific.com, feargate.com and Fearrnet.com are all taken, but as of today, the less obvious and more vivid AllTheHorror.com is not.

5. Vary real words. “Google’s name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes,” says the Press Center of the world’s most successful search engine. “The word was coined by the nine-year-old nephew of mathematician Edward Kasner,” it continues – providing another hint for creative naming: consult a kid.

6.  Use a Domain Name Suggestion Tool, such as the one available at Gossimer.com.  This tool will help you find and register good domain names. Enter the word / phrase / domain name that you are looking for in the below search box and click on the “Suggest” Button to generate a list of suggested domain names. To specify multiple words or phrases use a space between words.

Happy Naming!

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Why Your Restaurant Should Have a Blog…today I’m going to show you why it’s important to have a blog for your restaurant (even if you already have a website).

First of all, what’s a blog?

Glad you asked

For our purposes (restaurant marketing), a blog is basically a website (with business address, restaurant menu, contact info, reviews, etc.) that also is constantly updated with helpful, useful, or interesting info for your customers…

Basically, it gives people a reason to keep coming back to your site.

For example, how cool would it be if you added a new article or video to your restaurant website once or twice a month that…

* shows the unique process used to create your food?
* or showed how awesome Saturday nights are at your restaurant? (what with the Flamenco playing and Spanish dancing
* or let everyone know you’ve started Happy Hour Monday through Friday, 4-6PM through September?
* or let everyone know about the latest raving review your restaurant got from a food critic in the local paper?
* or that you’re now offering catering services?

This would all be helpful information that your customers could get excited about (and may not have even known about)…

“However, there’s another reason it pays to have a blog… You can get your site ranked at the top of the search engines!”

For example, if you own a pizza restaurant and your blog is always talking about pizza, the chances of you ranking at the top of Google when people type in “[your city] pizza restaurant” are going to greatly increase.

And in case you didn’t know, ranking at the top of Google for keywords that get you business is HUGE…

Statistics show that the top 4 organic listings of the search results get 80% of the clicks!

For more great info like this and our 7 Restaurant Marketing Secrets, go to…

http://ontopinternetmarketing.com/restaurant-marketing/

Blogging Syndicate may be a simple step-by-step course made by Desmond Ong together with his team that will teaches you how to create a quick blog that Google loves after which you can build a full-time income beyond it. This course is targeted on blogging and traffic, two topics that have been selling well on ClickBank intended for over 5+ years at this point.

Too many marketers are generally building blogs that do outright cheat Google to get higher ranking. But The search engines aint stupid. Google knows in case your site is worth the actual high ranking or possibly not. Hence, the idea of Blogging Syndicate is always to build an authority blog that builds list although generating passive, autopilot revenue.

Blogging Syndicate is encompass over 30+ videos, swipe files and even an addition of Desmond Ongs solution course, Strong Traffic Procedure that hes only produced to his private consumers only. Blogging Syndicate course will certainly cover topics like how to build a blog, how to select a niche, how to drive site visitors using free sources as well as some sneaky paid sources and also monetizing the blogs. Likewise, they are actually adding in the new video series about blog flipping which can be Desmond Ongs specialty.

Heres an evaluation of Blogging Syndicate capabilities:

* All about building a blog that Google will see as an authority sites
* Automate SEO
* Very little backlinks building
* Building a list with the blog and the way to sell your products on the blog.

Blogging Syndicates goal is always to get as many people get started on their first blog plus use that blog to make a full-time income on-line. Hence, they have the following little tagline One weblog equals full-time income, not one but two blogs equals luxury lifestyle. Additionally they included some case studies and some quick ways for people to create their money back inside next few hours so people can make back the money which they paid for Blogging Syndicate.

Who’s going to be Desmond Ong?
Desmond Ong is an internet marketer, investor and also presently pursuing a Bachelors Degree in Economics in the University of Nebraska-Lincoln in north america. He started making money online via blogging, specialized niche marketing, info product selling and affiliate internet marketing ever since 2005 and she has been featured in multiple publications. He has spent literally one more 6 months getting the new course Blogging Syndicate launched and established.

Conclusion:
Desmond is a proven online marketer and has good reputation within the Internet marketing industry. Nearly all of his previous product users delighted by what he delivered. Currently, with his new Running a blog Syndicate course, I believe you will gain much more as compared with what you expected.

While there are no distinct code of conduct for blogging, it is our responsibility to post ethical entries and uphold proper dialogue. The blogging community must at all times maintain the etiquette in their blogs and writing.

In this article, we are going to discuss some of the unsaid rules and responsibilities that come with being a blogger.

Rule #1: Always be fair and honest

This rule urges bloggers to ensure that all the information that they post must be accurate. That is, the facts should be presented clearly, without any distortion in its real context. In case where the trustworthiness and accuracy of the information is ambiguous, it is imperative to inform the reader to avoid any misunderstanding.

If photos are included in your blog post, I encourage you to put captions to explain their meaning and relevance. Be sure to never take opinions and present them as facts in your blog.

Rule #2: Do not inflict any harm on other people

Be cautious when you mention names and public events, especially when your blog post is discussing a rather controversial topic or person.

Always tread carefully when you are talking about such issues. If you have made a comment that may anger some people, consider the affected party’s possible reaction and try to reduce the damage done.

A person’s privacy should always be respected. Invading someone’s privacy in order to obtain truth and information is always rude and intrusive.

Rule #3: Be accountable for your actions

Take charge of the effects and consequences of your blogging. If you have made a mistake in your writing, acknowledge it and correct immediately. This will resolve any problems and conflicts that may have arised from it.

If people question the information that you have provided on your blog, promote a healthy discussion and be receptive to other ideas.

This may ultimately help you improve your blogging and may not be a bad thing after all.

Everybody has their own yardstick of what is ethical and what isn’t. The above “rules” may not be sufficient to cover everything that a blogging should try to abide to. It is important to remember that ethics is a system of moral principles that consist of the rules of conduct in how we treat others on the Internet. Hence, the topics in any blog entry should not be inflammatory nor provocative, but must be portrayed in the most objective light as possible all the time.

Blog comment promotion is, possibly, essentially the most misunderstood kinds of marketing these days. You’ve simply to see somebody generate a totally unrelated comment upon a blog post so they can spam their link to realize that quite a few people simply do not possess an effective understanding of this procedure. Other people try it just once or twice before deciding it doesn’t actually generate any traffic. These disappointments don’t suggest the tactic is broken, but, it just indicates most people have much more to discover. Here is a step-by-step method you can use in order to make blog comment marketing more effective.

Step 1: Locate blogs related to your business or website. You can begin with technocrati, and you can also check out the Yahoo! Blog Directory. You should locate three to four well-trafficked blogs in which you’ll go to each day.

Try to find blogs whose posts inspire you to mention something. You may also seek out blogs on internet marketing web sites like Facebook and Myspace.

Step 2: Create informative, exciting, and on-target commentary. Try to make the comments non-commercial. You may either leave your link within the signature or perhaps in the comment itself, still in either case it’s best if you have that website link travel to a non-commercial part of your site-to, maybe, a section for which you store article content or your own weblog. As long as there are backlinks throughout your site to the commercial part visitors will discover their way there.

Step 3: Establish a regular regimen. You’re basically aiming to be a regular member of the weblog community. Many people do “drive-by” commenting, although that’s not especially effective. You need to build a good reputation. Since that reputation increases you can even find your blog added onto the blog roll, or perhaps see your work featured as the subject matter of some other blogger’s post.

You can learn a great many other techniques for bringing in free traffic by taking this download, this includes videos, an e-book, and a software program all made to assist you to optimize traffic coming into your websites. This system demonstrates how many times achieving success can just be a matter of fine-tuning simple strategies. You might, for example, have already tried blog commenting, but maybe you spread your time and efforts out over way too many blogs, or else you didn’t carry out the task consistently enough to begin seeing actual success. Commenting on blogs is among twenty-eight methods offered from the course.

Newsletters can be considered as one of the least pricey and the most effective self-promotion tools that exist for grabbing attention to your online business opportunity or website promoting your home based business. By indulging in a newsletter and being consistent in sending them to your customers and prospective customers, one tends to keep all the important sources of income informed about your business on a budget.

Frequent mailing of deals or other promotional events build awareness and familiarity. This inspires return visits to your low cost business. Also, the effort of creating a newsletter sends a great impression about your dedication to run your home based business.It also positions you as a serious player who is an expert in his field.

If you are writing the newsletter for someone else then you have to first get to know about their online business opportunity.For this, you have to understand the business and write accordingly.You have to get well acquainted with the business and its associated parties.

Here is a checklist of what all to do before you write a newsletter for your low cost business.
Choose a format for the newsletter
Do some background research if you are writing the letter for someone else
Decide a structure for the newsletter
Decide what all you will put in it
How and what form of response you want from the users.

Remember for the first issue, introduce yourself and self promote yourself as a viable and serious low cost business.You could also include something interesting so that the online community reads your newsletter such as coming-attraction ads.If you include captioned illustrations,the impact may be magnified.This will enable you to attract much more attention to the newsletter as well as your business on a budget.