Online marketing is one of the most popular ways of earning money through the Internet in recent times.  In order for you to be successful, you must be able to know what are the basic terms or information that internet marketers are using. This is to ensure that you are in no way left behind whenever the word Internet marketing comes to picture.

Search Engine Optimization or commonly known as SEO is an extensive term that is used in the field of the web marketing or usually called as the backbone of the online marketing. Basically, SEO is among the main tools you can utilize in order to enhance your website’s search engine page ranking (SERP) on the respective search engines. Basically, SERP is the list of results you will obtain whenever you search for a specific keyword or keyword phrase. The search results on the first page is called Page 1 ranking and the next Page 2 and so on. The higher the page ranking of your website, the higher the the chances of your website or even blog being visited by Internet users.

For you to be able to obtain high sales or widely visited websites, it would be imperative for you to be listed highly on search engines such as Google and Yahoo and this is where SEO comes into action. While it may sound easy, using SEO to boost your website pages’ rankings tend to take a lot of time and many different methods.

Besides that,  SEO is also an absolutely useful and effective way of traffic (visitors) generation and with more traffic, you will have a higher chance to convert them into valuable sales.  However there are several fundamental principles you should follow to help these search engine find your website so that they can offer your site to users of the Internet. By optimizing important sections of your pages such as selecting the right keywords, content, title, you will be able to improve your chances on improving your website traffic.

SEO is indeed a very powerful online tool especially if you intend to get a good SERP and improve your website/blog traffic. Getting a good SERP will automatically boost your traffic significantly and this in turn will lead to an increase in sales. For that matter, you should build upon your knowledge regarding Search Engine Optimization and utilize it to maximize the potential of your business website or even blog for that matter.

Today, I would like to share with you an overview of a book called ‘Traffic Treasury’ that details some of your the killer traffic generation strategies on how to further generate massive, instant highly targeted traffic to websites, landing pages and squeeze pages.

Here are the 7 killer traffic generation strategies:

Strategy #1: Targeted Keywords

• Instead of experimenting what keywords to use, you should find out what are the keywords used by your potential prospects so that you can incorporate these keyword phrases into your content and marketing campaigns (eg: article marketing, SEO, etc.)

• Avoid using broad or general keyword phrases such as ‘weight loss’ or ‘golf’ simply due to the mass amount of competition in the market which will cost you a great deal of money. Instead, try to choose long tail (specific) phrases or keywords such as ‘weight loss solutions’ or ‘old golf equipment’ that you can still reach out to your market and drive in targeted traffic while minimizing costs.

Strategy #2: Search Engine Optimization (SEO)

• Optimize every single webpage rather than just your index page as SEO does not rank entire websites but individual pages.

• Focus on both ‘on-site SEO’ and ‘off-site SEO’ to obtain high ranking within the search engines.

• With on-site SEO, optimize every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created.

• With off-site SEO, focus on building solid back links to your website from relevant authority websites.

• Pay attention to structural elements such as the title tags, meta description tags, meta keyword tags as well as implementing a site map so that the ‘spiders’ are able to successfully crawl, explore and index all of your main pages as well as all internal (sub) pages.

Strategy #3: Off-Site Search Engine Optimization

There are many different ways of establishing quality back links to your website but two most popular methods are:

• Online directories: you can add your website into specific categories and instantly establish back links to your website.

• Social bookmarking: you can easily generate traffic to your website, by submitting your website URL into social communities which allow users to share their favorite sites with other members of the community, as well as post comments regarding the website content.

Strategy #4: Pay-Per-Click Campaign (PPC)

• Use a mix of PPC engines in your traffic campaigns, both the large and small networks, to get the most traffic possible for your budget.

A recommended mix would be to choose one of the big players, like Google, and one of the smaller players, like GoClick.com

• Focus on building campaigns that include targeted keywords for your niche, as well as action driven ad copy, titles and body text assigned to each ad block.

• Start off with 10-30 keywords and gradually add in additional keywords as you begin to see progress with your PPC marketing.

• Create split test campaigns to determine which particular advertisement will produce the best results.

Strategy #5: Social Marketing

There are two great methods to social marketing: Squidoo and Hub Pages.

• Squidoo: create one-page website referred to as ‘lenses’ where you are able to rank for specific keywords used within your page’s title and content itself.

• Hub Pages: create add ons and tags to your hub pages for better ranking within the search engine.

Strategy #6: Article Marketing

Article marketing is very effective in generating traffic through relevant back links from authority websites for the long term.

• Write article between 300 and 600 words in length and provide useful information that your target audience would find appealing.

• Focus on high quality content instead of just the quantity that is being submitted to article directories.

• Submit as many articles as possible so that the greater the number of articles in circulation, the more exposure you will receive, and the greater the traffic is driven to your website.

Strategy #7: Forum Marketing

• Find forums that receive a good amount of traffic and that members participate regularly and actively pertaining to your market or niche.

• Participate in forums and community boards and communicate with your target audience to create back links to your website.

By consistently implementing these traffic generation strategies outlined above, you will be able to maintain your positioning and continue to maximize your outreach, effortlessly.

SEO Consultants offer valuable services to help the novice webmaster rank high on search results pages. The best SEO Experts have years of experience at designing web content that appeals to both web travelers and search engines. They also know that it takes more than great content to score with search engines. Here are a few basic tips where qualified SEO Consultants excel:SEO Experts Know Keywords. Probably the best known factor in search engine optimization (SEO) is the use of keywords. Keywords are an index that search engines and web users depend on them to find the information they need. Extensive research is needed to select the right keywords for your site, and the best SEO Consultants are well-equipped to conduct such research. They’ll find out how many web sites and pages are using specific keywords today, thereby estimating the competition. They’ll find out how many “hits,” or user visits, keywords are getting, thereby estimating the potential traffic. Great SEO Consultants will explore variations and combinations of keywords that minimize competition and maximize potential traffic. SEO experts also know that the way keywords are used in content is critical to the success of a web site. They know that keywords must be included in the title, meta tags, and page content. They know that using keywords too much is as bad for search engines as using them too little. Keyword intensity (or the percentage of keyword to total text) should be between 3% and 6%. Further, keywords should appear more often in the beginning paragraphs of the web page content. SEO Consultants Understand Web Site Design and Content. Plain text is the best way to present content for search engine optimization, but plain text is not a good way to motivate web site visitors. Web visitors want color, graphics, and bells and whistles. Somehow, webmasters must find a balance between text and technique. SEO Experts know that there is a fine line between using Flash, Javascript, and devices like tables and best search results. They can help you reach the best balance of “flash” and information to achieve the best results.Even the best use of keywords can not make up for poor content. Each web page on a site should be unique, avoiding duplication of content on any other page. Unique content tells the search engine that the page is important to the site and makes it more likely to be ranked in search engine results.Web site content must be information-rich to impress the search engines and to hold web site visitors’ attention. No matter how attractive the page, no matter how well the keywords are used, web pages will only rank well if they are linked to from other sites. Text-based navigation and flat hierarchy help search engine crawlers find and index the important content in search results. Don’t struggle with trying to optimize your web site for search engines when you don’t have to! SEO Consultants and SEO Experts can save you time and frustration and make sure your web site gets the high volume of traffic you need to succeed!

There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is WordPress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.

You also need to understand that there are different versions of WordPress, the earliest now termed as “WordPress” at WordPress.org, and the hosted version similar to Blogger now termed “WordPress.com” which is of course available WordPress.com. Only the latter comes with free hosting on a sub-domain account. We’ll discuss this in Part 2.

For Part 1 of this article, we look only at the self-hosted version of WordPress. Here’s the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you’re set-up you can start posting immediately. If you want to add a designer’s touch to your blog, there are also tons of blogger templates available for free.

Installing WordPress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your WordPress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With WordPress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your WordPress into a magazine-like portal.

Publishing with Blogger can extremely furstrating. It can take forever to post articles, especially if you’re making changes to the entire website. With WordPress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating.

With a Blogger account, you can get additional features like “Shout Boxes” that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that’s as far as you can go with Blogger.

With WordPress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional “plugins” and advanced tools, you can also extend WordPress to far beyond just a blogging platform.

The talk today is about using WordPress as a complete, user-friendly Content Management System or CMS. Unlike complicated predecessors like PHPPostNuke, B2, Mambo or even Joomla, WordPress is user friendly. Plus, the availability of source codes in this open-source system coupled with a strong community makes it possible to use WordPress as an article management system, classifieds system, direct-selling site and even a paid membership site.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content

Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don’t have absolute control over your own blog. With WordPress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of WordPress (not WordPress.com), you’re free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don’t forget that!

5) Search Engine Optimization and Traffic

There’s this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won’t say that this is illogical, but from my experience, there’s no such favoritism.

I’ve heard as many stories of getting indexed fast and ranking high in search engines from both WordPress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with WordPress on your own domain you can ping as many blog directories as you want, and start getting more traffic.

As a conclusion, I would say that WordPress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There’s no doubt that it’s easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With WordPress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using WordPress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go WordPress, you don’t go back.

Incoming search terms for the article:

• bloggers wars

If your blog fits into the second category, and you want to increase both its reach and its ability to better serve your users then you can’t afford not to make the small investments necessary. Doing so costs very little and only takes two small steps:

Step 1: The first inexpensive, but extremely valuable purchase would be a personal domain name. Nothing separates your blog from the thousands of others like it’s own home on the internet. No longer will it be perceived as simply a common blog, but now it’s an official home for the information you are sharing. This relationship change occurs on both a conscious and subconscious level to your users. Instead of being bobsblog.blogx.com you can have something personal like makemillionstoday.com – all for just a few dollars a year.

There are a number of options for purchasing your own domain name and they start as cheap as a couple of dollars and peak out around $20 dollars. While the cheapest option may sometimes seem the best that isn’t always the case. There are also options with many hosting companies to purchase a domain name, or even get one for free when you purchase a hosting plan. Be sure to research a bit about the registrar you are going to use and make sure you will actually own the domain name. Some registrars will trick you into “buying” a domain name but then maintain the rights to it and will be able to prevent you from taking that domain name with you if you wish to leave their service.

Step 2: The next big question is do you need a hosting plan? Having a paid host offers a lot of benefits to your blog. While the free host or blog site definitely is economical it often has a limited amount of features and your ability to expand your blog into a more fully developed site will definitely be limited. Whereas if you choose to go with a paid hosting plan, which can come as cheap as a few dollars a month, you open up an entirely new book of options.

Many good web hosts offer both one click blog installations as well as email lists, web forums, shopping carts, and dozens of other useful features which can make your blog a better and more productive experience for your users. Have you ever wanted to sell customized t-shirts or coffee mugs on your blog? With the proper hosting plan this could be a simple process! Having a hosting plan will also allow you to install many of the widgets, or plugins, that are available to most of the major blogging systems.

Conclusion

When we get down to the nitty-gritty the real question is can you afford not to upgrade your blog? If you’re serious about your blog it is becoming paramount to invest in it by getting a personalized domain and increasing your ability to offer your users what they want and need. Doing so will increase your reach and give you a the potential to turn your blog into the career you’ve always wanted.

The first suggestion would be to purchase a personal domain name. This would separate it from the millions of common blogs out there by giving it its’ own official name and home on the internet. Best of all, it can be attained for only a few dollars a year. If you’re interested, there are many options on how to do so for as little as a couple of dollars to $20 a month. You can purchase a domain name from your web host, and many offer one for free when you signup. Just make sure you will actually own the domain name so in the case that you want to leave their service, you won’t have to leave it behind.

The second suggestion is to get a paid host for your blog. Though you may be tempted to go with the free host, the features and ability to expand your site in the future will be limited. You’ll want to leave room for development, especially if your blog has its own domain name, which promises more – just by it’s name – than a free blog would. There are other valuable benefits that come along with a hosting plan. Many hosts offer one-click installations and other features such as shopping carts, web forums, and email lists; as well as the plugins common to free blogging systems. If you ever want to sell anything on your blog, this is definitely the way to go.

So are you serious about your blog? If so, don’t waste any more time. Make a small investment. Upgrade your blog by getting a personal domain name and you never know – it may turn into the job you’ve always wanted.

The first question is what kind of blog? WordPress and Blogger (owned by Google)are the most popular blogging packkages on the planet. This offers you four blogging options, and three ways of creating a blog to get traffic to your website.

Why four from just the two blogging packages? Here is the answer to that question, and how if you create a blog using each, you will maximize your earning potential from your products:

Blogger

Blogger is blogging software owned by Google. Most people run their blog from BlogSpot, Bloggers blogging host. When you do that you have less control over your blog than if you operate it from your own IP address. Blogger is very easy to use, and very easy to get started with, and is popular with those who don’t want to worry about templates, plugins and designing their own blogs.

WordPress

WordPress can also be run from the WordPress hosting site. However, where WordPress scores over Blogger is in the fact that the software can be uploaded to your website, and can be run from there. This enables you to use any of the thousands of WordPress plugins and templates that provide an almost unlimited degree of functionality in your blogging that will help to drive traffic to your website.

When you create a blog with any of these two different packages, whether run from your own computer or from the blog host, you are able to provide fresh content daily to your virtual website. Because that is what a blog is: it is in effect a web page, in the same way that a Squidoo lens and a page on a website is a web page.

Blogging and Search Engines

Blogging allows you a presence on search engines such as Google and Yahoo, and allows those with little idea of SEO or even of web design, to sell products online. There was a time when blogs were a rarity and something new, but blogging is now a way for anybody that knows how to create a blog can drive traffic to their website or to their blog page and help them make money through free advertising.

Whatever you use it for, howver, a blog has to be advertised to get readers. No readers and there’s not much point in the blog. Blogging is not advertising: it is a means of expressing yoruself and your thoughts. However, you can aslo use it to advertise, not only your feelings, but also your products and your websites if you have any. Now, you might think I am being a bit duplicitous here, stating that blogging is not a means of advertising yet can be used to advertise! Yet both statements are true. Let me explain why.

Is Blogging an Advertising Technique?

Yes and no. You can create a blog in order to get traffic to your website, and in that respect you are using your blog for advertising. You can place a link to your website: your squeeze page, sales page or just a content page. The problem you have, and it is not a diffcult one, is how you are going to get people, not only to read your blog, but also to click on one of the links? The link could be placed at the bottom of every post, and on a permanent page on your blog, but how do yet get traffic to your blog: you have the same problem now as getting traffic to your website!

What you have here is that blogging can be use to promote another site, whether it be a website, another blog or a social networking site such as Facebook, MySpace or YouTube. You can use all of these to promote and sell products. However, how do you get people, to find your blog? Creating a blog is fine, but that is only the start.

Use Article Marketing in Blogging

There is one way, and that is article marketing. By writing articles about your niche or product, and then including a link to your blog in the article, you can use the article to advertise your blog. If you can persuade a reader to click on your link, they will reach your blog on which you provide them with links to your website, your other blogs and your Facebook and MySpace home pages.

Perhaps you can’t write, and maybe don’t know how to use articles properly, or even where to get them. Well don’t worry. If you want to make the best use of the internet than create a blog, get blogging and then use the help provide online to make best use of your blog make money.

Blogging and traffic go together, and it is easy to create a blog to drive traffic to your website or any other online web page (such as another blog). You only need to know how.

Blogging has become a very broad and expansive part of the internet in our world today. Blogging can quite possibly be very marketable and also profitable for users whom are in the blogging industry and abroad. To profit from your blog site you must gain respect in your area of expertise or niche and from there grab the audiences attention and make sure you keep bringing the users back to read and comment on your content. Originality, Uniqueness and informative content is how you will achieve this. I will establish and present to you the most valuable ways I believe on how you can start becoming a successful blogger.

The Journey

Everyone participating in anything has to start somewhere, unfortunately in this industry you will undoubtedly start small and if you put time and effort into your blog you may become successful. Most small time bloggers will use free blog hosting services and this I think is a great platform for inexperienced bloggers and people whom are trying to get a feel of how the whole blog industry and system works. With an independent blog site you must have paid hosting, knowledge of scripts and plugins etc in order to provide a decent platform for your blog audience whereas here you can put your sole focus onto providing top quality content and all the back end technical stuff is covered. The main advantages of having a free blog hosting service is that if your blog does not become popular or successful you have not lost out. No costs incurred apart from the time you invested into writing the content.

Blogging for niche

Most bloggers today will target a niche, which is a specific product, service and or topics relating to keywords on the related items. Its important to choose a niche or target something which interests you so you can add personal experience and advice to your blogs content instead of writing about something that has no appeal to you whatsoever. Writing regularly is important in blogging and being able to have a niche which you are excited about makes this job a hell of a lot easier for you in the long term as you are not struggling for ideas as to what to write about. As long as the user audience is there for your niche you can write about it, blog about it and become a dominant force within your targeted niche. Remember you can blog and write about absolutely anything in the world, your daily life, work problems anything which can attract the attention of a following audience.

Frequency

As stated above it is vital that your blogs content is updated very regularly, ideally you aim for a article, post daily. By doing so your blog becomes more appealing and interesting for your audience but in terms of SEO and search engines they love a fresh updating blog site. To have a successful blogging website post frequency and fresh content is imperative otherwise you will slip and your readers will not be coming back anytime soon. Setting aside time where you will focus work efforts on your blog do go along way and this will keep your readers in the loop of your niche and website thus returning traffic is high. If you do not make the effort your rankings will fall and traffic levels will take a steep dive for the worst.

Traffic and audience

To run and maintain a successful profitable blog you MUST have traffic and an audience that is willing to return to your blog on a regular occasion to keep up to date with your article content. With the internet growing rapidly getting noticed is becoming a harder and harder task day by day thus there are some options to boost yourself in terms of traffic. Advertising, Viral marketing, social bookmarking, twitter, search engine optimization etc all contribute to the levels of traffic your blog will receive. Submitting your blogs content to article directories is also a very big positive, the trick with article marketing is having the all important anchor links in the author biography part of the article. This creates backlinks for your blog. If your article is well written and unique and many people are linking to it or using it on their websites this is a huge bonus of article marketing. Links are coming from all over the web to your website if you have a successful written article on such directories and submission websites.

Keep track of visitors

Check your websites statistics on a frequent basis to analyze who is looking at what and how often, this is the simplest way to monitor your audience. Using tools like Google Webmasters and Google Analytics are very important for research purposes and how to optimize your website for better use and conversion. Keep track of what keywords are being searched and how users are finding your website on the internet by tracking what keywords are popular and getting the most search results you can now make the effort to target those particular keywords in a more rigorous fashion in order to increase your traffic and rankings. When writing blog titles make sure they are SEO friendly and highly keyword related so users can find your content easier.

The Personal Experience

Relating to your users on a personal level is highly important and being able to bring in real life experiences to your content is very valuable and provides the path where people can relate and interact with you and your blog a lot easier. Keep the interaction levels with your audience high creates a positive blogging environment and site which people will happily return to. If your readers are emailing you, I personally make the effort to reply to each email to engage on a ground level.

Money, Money, Money

I am a firm believer in patience when it comes to my internet blogging endeavors and once your blog has achieved a regular potential audience then you can begin the process of monetizing your blogging efforts. Turning your website traffic into a money maker. Google Adsense is the main advertising platform for bloggers this is called contextual advertising. Adsense is very powerful in the fact that the adverts shown to your audience are related to your keywords and content. Payouts for this system are in simple terms, pay per click. Ever legitimate click an advert receives you will be eligible to earn a % of the advertising cost. There are many more ways of monetization which are not discussed here, I will in the near future have a full write up on Blog monetization techniques and tips for my users so stay tuned if you are looking to earn big.

By following the advice above and applying it to your blogs and websites you will have the basic idea and platform where you can restructure your blog in order to maximize its effectiveness on the internet and the end goal is for you to be making a profitable blog which you enjoy running and maintaining. Again to make and run a successful blog it takes time and lots of effort its not an overnight job. There are no guarantees that your blog will become successful you can only do certain things to help improve those chances.

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Home Page > Internet > SEM > Search Engine Success: What is Link Popularity?

Search Engine Success: What is Link Popularity?

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Search Engine Success: What is Link Popularity?

By: Jennifer Neel

About the Author

Jennifer Neel is an Internet entrepreneur and the owner and operator of www.jnpowermall.com.

(ArticlesBase SC #164766)

Article Source: http://www.articlesbase.com/ – Search Engine Success: What is Link Popularity?

If you are like most Internet marketers, the biggest problem you face is bringing potential customers to your site. It does not really matter how great your Web site is, if no one sees it, your online business will not be successful.

Perhaps you have tried many different marketing techniques, but have not seen an appreciable increase in traffic. You probably also submitted your site to the various search engines, but have you considered how the search engines truly work and how their users would actually find you?

This is a rather complex topic. The top search engines use complicated algorithms and criteria to rank Web sites in their searches. However, one such measure used by the leading search engines is link popularity.

So, what exactly is link popularity? Put quite simply, link popularity describes the quantity and quality of other Web sites that link back to your Web site. It serves as a basic measure of a given site’s popularity. Generally speaking, the higher your Web site’s link popularity, the higher its ranking among the search engines. In addition, they usually assign higher scores to higher quality links.

Before getting into exactly how to increase your site’s link popularity, first I need to talk about how search engines work. To locate information stored on the millions of Web pages, search engines employ software robots, called spiders, to build lists of key words and phrases found on the Internet. The process spiders use to build these lists is called web crawling. Each search engine works a little differently, but the initial process is generally the same. They usually start with the most heavily trafficked servers and most popular Web pages. The spider then follows every link found on the sites. The information is then indexed so that search engine users may retrieve it later.

What can I do to increase my Web site’s link popularity?

1. Reciprocal links

One way to increase the number of links to your site is to develop relationships with other Web masters and make arrangements to simply “trade” links with them. Contact the owners of businesses that compliment your own and offer to put their link on your site if they will put your link on theirs. Be sure and explain how a link to your site will benefit their customers. You should send the link to them as HTML code and never send your link as an image unless they will also include a text description with it. Not every Web master you contact will agree to link to your site and you may have to approach many Web masters before you see any significant results.

2. Link exchange services

Another way to generate links is to register with a link exchange service. When you register with a link exchange service, they add your link to the links page that other members place on their Web sites. Most of the link exchange services are free, but you should be careful that the links are relevant to your own site content. Otherwise, you may find your site being dropped by the big search engines, since they have been known to ban sites using “link farms” because they artificially increase a link’s popularity.

3. Classified ads

You can also increase link popularity with online classifieds ads. There are countless free classifieds on the Web, though these are not usually considered the highest quality links. You may also submit paid ads, but stick to the more highly trafficked sites, if you can afford it.

4. Write a testimonial

Find Web sites that will allow you to submit a positive testimonial for their product or service. Include a link back to your own site with your signature.

5. Submit your site to directories

There are multiple directories on the Web that will allow you to add your URL for free. Before adding your site to the directory, make sure the links are direct links and not redirecting links. This will make it more search engine friendly. Also, be sure you submit your site to the proper search categories, to increase your link popularity further.

6. Blogs and forums

Each time you post an entry on a blog or chat forum, include a hyperlink to your Web site in your signature. However, avoid posting blatant advertisements, or you will risk being banned.

7. Writing articles

Another means of increasing your link popularity is by writing articles and publishing them on the Web. Many reputable sites welcome new authors. An Internet search for “free articles” will reveal several such directories. All you need to do is register with the site and complete a profile. Once you have written your article, you just submit it to the site for approval and publication. You will also include a brief bio of yourself, along with a hyperlink back to your Web site. Not only does this increase your link popularity, if a reader is particularly impressed by your article, they may just click on your link, increasing your site visitors.

If ranking high in the major search engines is the goal, link popularity should be an important concern for any Web site. The disadvantage of link popularity as a ranking device is that it punishes new Web sites, since it takes time for a new site to accumulate links. Therefore, the process requires patience, since it can take considerable time to see a significant change in your rankings with the search engines. In the meanwhile, you can track your Web site’s traffic ranking on www.Alexa.com. There may be no data at first, but over time, if you employ the techniques described above, you should see an increase in your rank over time.

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Jennifer Neel -
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Jennifer Neel is an Internet entrepreneur and the owner and operator of www.jnpowermall.com.

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home business, internet home business, home based business, online home business, jennifer neel, search engine, link popularity

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