Absolute Link: a link that displays the full path of a website URL that is linked to.
Adsense: Google?s contextual advertising network.
Adwords: Google?s advertisement and link auction network.
Alt Attribute: the description text that is associated with an image.
Analytics: the statistics and metrics used to measure and analyze a website performance.
Anchor Text: the text that is clicked on to activate and follow a hyperlink to another web page.
Backlink: a link to a website.
Black Hat: a term used to describe any SEO techniques utilized to manipulate the search engines.
Blog: short for web log, a blog is a website that is typically used as a publicly accessible personal journal for an individual.
Click Through Rate (CTR): the number of clicks on a link, as a percentage of the number of views of the link.
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