Search engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.
Q: Why Search Engine important to me?
A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.
Q: How do search engines decide their ranking?
A: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.
Q: Can I simply not pay for a senior?
A: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.
Most search engines these days with two kinds of results, whenever you click Search:
“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and normally take a small portion of the window.
Q: How can I get a good ranking?
A: There are four stages:
Step 1 – Use the right words on your site
Step 2 – Get lots of relevant sites to link to yours
Step 3 – Use the right words in these links
Step 4 – Have a lot of your content and add more regularly
Q: What is search engine optimization (SEO)?
A: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the right words in your copy
2. using the right words in your HTML
3. structure your site correctly
4. design your site
Many people use SEO also describe the other ingredients in a high-ranking, “Link Popularity”.
Q: What is the link popularity?
A: Think of the search engines as a big election. All sites in the world are candidates. The backlinks are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is important. They assume that if it