Tr Cutler’s Manufacturer’s PR Checklist Released

Ranked as the nation’s leading manufacturing journalist and an editor for more than 300 publications, TR Cutler, Inc. President & CEO Thomas R. Cutler, (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My firm’s goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. Attached is the authoritative checklist for manufacturers to determine what is and is not newsworthy.”

Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I. New or Updated Product Information

II. New Customer Information

III. New Strategic Alliances/Partnership Information

a. Software Vendors (ERP, CRM, SCM)

b. Professional Services (Law Firms, CPA’s, PR firms)

c. Co-op Bundling Sales Program

IV. New Facility or Manufacturing Operation

V. Company Data Announcements

a. Sales Data (Increased sales)

b. Growth Announcements (by employees, sq. ft., revenue)

c. Marketshare Announcements

VI. Industry Sector News

a. Competitive Analysis

b. Comparison within the sector

c. Leadership Position within the sector

VII. Local/Regional News

a. Jobs/Local Economic Impact

b. Community Service/Goodwill

c. Sponsorships/Participation

VIII. Events, tradeshows, conferences, awards

IX. Association/Organization Memberships

a. Manufacturing Association

b. Industrial Sector Association partnership

c. Other key Organizations/Association

d. Political Affiliation

X. Cross-Reference Media

a. Radio

b. Television

c. Photo Opportunity

About TR Cutler, Inc.:

TR Cutler, Inc. was founded by Thomas R. Cutler almost a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector.

Cutler founded the Manufacturing Media Consortium™ in the 90's. This extraordinary group of more than 3000 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage.

Cutler has authored more than 2,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications.

Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment.

TR Cutler, Inc. providing a voice for manufacturers worldwide.